Speed Read:

Car­fax has launched another online car shop­ping tool with a cre­ative Car­fax ad campaign.

New ads unveil Car­fax Used Car List­ings designed to help find the right used car with the right history.

What this New Tool for Con­sumers does for dealers:

  • Essen­tially, Car­fax is help­ing the con­sumer to zero in on a car in dealer inventory
  • Now used car shop­pers can use that same his­tory infor­ma­tion to find cars with no acci­dents reported
  • Con­sumers can start their search­ing for used cars using vehi­cle his­tory at Carfax.com
  • The Car Fox is back and is fea­tured as the spokesper­son in the ads with more to come
  • New ad cam­paign high­lights VHS\ infor­ma­tion for used car shoppers
  • Y&R cre­ated the ads and visual effects came from Acad­emy Award Win­ner, Framework
  • The first ads are part of ‘Show me the Car­fax’ cam­paign begin air­ing in early April
  • Ads are on the company’s Face­book page &  the Car­fax chan­nel on YouTube


 Scott Fred­er­icks, VP Car­fax puts this inno­va­tion into per­spec­tive:

“Our new used car list­ings make find­ing the right car with the his­tory that’s right for you.

Online car shop­pers get lost in a maze of web­sites, ban­ner ads and lead forms, Our new used car list­ings make find­ing the right car with the his­tory that’s right for you eas­ier. Shop­pers can quickly nar­row their search and con­nect with a local dealer.”

Con­nect with Car­fax on Face­book, Google+, LinkedIn and Twit­ter @CarfaxReports, read their  Blog and Cus­tomer Sto­ries, and watch on YouTube.

Friend Car Fox on Face­book and fol­low him on Twit­ter @TheCarFox.

Down­load the ‘Car­fax Reports’ mobile app from the App StoreSM and Google PlaySM.


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